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BOSTON Hill, Holliday, Connors, Cosmopulos today launches its first work for insurer Liberty Mutual here since winning the account last October following a review.
The TV, print and online push from the Interpublic Group agency introduces the tagline, “Responsibility: What’s your policy?” The campaign kicks off with a 60-second spot set to air tonight during the season finale of NBC’s Deal or No Deal. Four additional 30-second spots are also in the mix.
Media spending for the campaign is close to $40 million, per Hill, Holliday.
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