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Chief creative officer.
Chief of staff.
Chief operating officer.
Chief financial officer.
Chief performance officer.
Chief creative officer.
Chief information officer.
Chief talent officer.
Chief marketing officer.
Chief technology officer.
Chief communications officer.
Chief strategy officer.
These are the titles that now abound in the advertising business, conferring last rites on vice president, senior vice president, executive vice president and the all-time favorite sinecure, vice chairman creative.
Annette Stover of Euro RSCG New York, because of her tirelessness and efficacy, was recently promoted to chief operating officer from chief of staff.
I congratulated her on that recognition but questioned whether the title chief operating officer was a higher rung on the perception ladder than chief of staff, the latter being a White House ubergruppetitleschmaltz forever.
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