Initiative's Bivens Moves to LPGA

BOSTON Carolyn Bivens is leaving Interpublic Group’s Initiative, where she has spent four years as president and chief operating officer for North America, to become the first female commissioner in the 55-year history of the Ladies Professional Golf Association, the LPGA said.

At the LPGA in Daytona Beach, Fla., Bivens, 52, succeeds Ty Votaw, who is leaving after seven years.

An Initiative representative said there is no immediate plan to replace Bivens. The New York-based agency will be led by global CEO Alec Gerster and former MTV executive Mark Rosenthal, who last month joined IPG as chairman and chief executive of the holding company’s media operations [Adweek Online, May 12].

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