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NEW YORK IPG’s Initiative North America has hired Erin Flaxman as svp, director of business development, a new position. Previously, Jennifer Razor led new business efforts at the shop; she left the agency earlier this year.
In addition to pitching prospective new clients, Flaxman will be responsible for generating organic growth at the shop. She could, for example, pitch existing buying-only clients on the agency’s recently enhanced planning capabilities. Flaxman will work with Initiative’s client base across the U.S.
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