Initiative to Shift $300 Mil. Print Group to N.Y.

Initiative Media North America is moving its entire print division, which spans five cities and controls $300 million in billings, to New York.

The transition is scheduled to start this week. The goal: to gain greater leverage and develop a tighter focus in creating client marketing programs.

The consolidation is part of a series of moves Initiative has made in the last two months to streamline operations. In April, The Interpublic Group of Cos. media network said it was taking a “holistic approach” to its corporate structure, moving from leadership divided along geographic lines to a national structure based on business disciplines [Adweek, April 16].

“The