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Initiative Media North America is beefing up its Pacific Northwest presence, opening a Seattle hub and merging it with its existing Portland, Ore., office. Heading up the combined operation as general manager is Cole Hartman, currently manager of business development in Los Angeles.
The Interpublic media shop services about $40 million in clients in the region, including the Labor Ready employment agency, electronics retailer Video Only and The Panera Bread Co. But it is also the largest buyer of local media in the Northwest thanks to its regional and national accounts.
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