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NEW YORK Initiative North America has restructured its buying operations, naming 13-year agency veteran Tim Spengler to the new post of chief activation officer, responsible for most of the agency’s media buying activities, including network TV, local broadcast, magazines and online.
Spengler had been executive vice president in charge of national broadcast. He now reports to Richard Beaven, CEO of the agency’s North American operations. Previously, he reported to agency global CEO Alex Gerster.
While the reorganization at the Interpublic Group shop focuses on buying, Spengler said he would also “figure out how we’re going to connect consumers with brands.
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