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After eight months on the job, Initiative Media CEO Alec Gerster has followed through with plans to shuffle key talent in an effort to turn around the $20 billion media network.
The moves affect two regional Initiative Media offices, as well as Initiative Partners, the Los Angeles unit that works with small and midsize agencies.
Randy Bixler was promoted to president of Initiative Partners, and Rich Simms becomes evp and general manager of Initiative Media in Los Angeles.
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