Initiative Media Establishing Corporate University

Staffers at Initiative Media North America are sharpening their No. 2 pencils as the agency launches a corporate university to better train them.

Initiative is creating three classes—Media 101, 201 and 301—to improve and update the skills of its estimated 1,300 employees nationwide. Classes start in March.

“We’re doing this for employees who join our organization because their skills are outdated two years out of college,” said Donna Millenson, the agency’s newly appointed svp/director of learning.