Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — Initiative Partners, a unit of Interpublic Group’s Initiative Media North America based in L.A., has successfully defended its $50 million-plus Six Flags media account and will see spending increase to as much as $80 million, sources said.
The incumbent retained the business, which it has handled for eight years in partnership with Six Flags creative shop Ackerman McQueen, Oklahoma City, against co-finalists WPP Group’s MindShare, Aegis Group’s Carat, and Publicis Groupe’s Zenith Media, all New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in