Ingalls Adds To Its Retail Resume

Ingalls Advertising has reasserted itself as one of the region’s premier retail agencies, adding Price Chopper Supermarkets to its roster and unveiling a newspaper and radio effort for A.J. Wright stores, a unit of client TJX Cos.
Price Chopper selected the Boston shop for creative duties after a review of undisclosed agencies. Murray Skurnik Advertising, New York, had handled the creative assignment and remains with the Schenectady, N.Y.-based client on an undefined “consulting basis,” said Joanne Gage, vice president of consumer and marketing services at Price Chopper.