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NEW YORK — ING Direct, the online banking unit of financial services company ING Group, has launched a review of its ad account, according to a consultancy that’s managing the process. Billings are estimated at $50 million.
Incumbent agency, Howard, Merrell & Partners in Raleigh, N.C., is not participating, said Rick Hooker, president of the Boston-based seach consultancy Pile and Co. He referred other questions to the Wilmington, Del.-based client, which could not immediately be reached.
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