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A U.S. division of international investment banking powerhouse ING Group is scouting for a U.S. agency to handle a national branding assignment, sources said.
Earlier this year, Ogilvy & Mather, New York, and a WPP sibling, media network MindShare, landed a $10 million assignment to coordinate ING Barings’ advertising outside the U.S. Sources said the Amsterdam, Netherlands-based client did not include Ogilvy in the current review because the agency accepted a conflicting assignment in August from U.S.
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