Infogrames' $20 Mil. Biz in Play

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Videogame publisher Infogrames has begun contacting agencies as it prepares to shift its account from DDB in Los Angeles, sources said.

While sources peg billings at $20 million, the New York-based com pany spent $12 million last year on ads, according to CMR.

DDB has handled creative and media duties, as well as sales promotions, events, direct marketing and online marketing, through Tribal DDB in Los Angeles for a year. Its work has focused mainly on promoting specific Infogrames titles.

Sources said the agency search comes after Infogrames shifted its marketing function from Santa Mon ica, Calif.,





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