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LOS ANGELES–Nissan North America’s luxury division, Infiniti, on Monday, launched a campaign for its new I35 luxury sedan.
Created by TBWA\Chiat\Day in Playa del Rey, Calif., the campaign includes broadcast, print and outdoor ads. While the budget was undisclosed, sources estimate spending at approximately $20 million.
Ads attempt to highlight improvements in the car’s performance, luxury and technology. Those new features include an increase in engine size and subsequent name change from the I35’s predecessor, the I30, as well as interior and exterior enhancements.
The
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