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After several years of seeing Bates Midwest’s profits go into the “bottomless pit” of its parent company, Dan Roman expects his Indianapolis agency to start adding staff and services as a newly formed unit of J. Walter Thompson.
Roman remains chairman of the shop, renamed Roman Brandgroup and now a wholly owned unit of WPP Group’s JWT. Roman reports to JWT’s worldwide chief financial officer, Lewis Trencher.
WPP has been sorting out Bates Worldwide’s assets since buying the network’s holding company, Cordiant Communications Group, in July.
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