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MZD Advertising is using Arnold’s award-winning national anti-smoking work as the basis for the first salvo in Indiana’s $7 million effort.
TV, radio and outdoor work that broke late last month sets up a broader effort from the Indianapolis shop that’s set to break early next year. “This is the education phase of our campaign [about] the dangers of tobacco,” said Harry Davis, MZD’s chief operating officer.
The agency bested crosstown shop Young & Laramore and Asher Agency in Fort Wayne, Ind.,
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