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Bob Dole did it for Pepsi, Viagra and Visa. Jimmy Carter did it for a pancreatic cancer foundation. Now political consultants James Carville and Mary Matalin are jumping into advertising together, touting a new Washington-based airline that will debut June 16.
Independence Air, which will be based at Dulles International Airport in Virginia, wanted two political personalities that epitomize the qualities it wants to be known for: feisty, independent and somewhat irreverent.
“We are saying that this is what the airline intends to be, and we intend to challenge the status quo,” said Jeff Millman, evp and creative director at GKV, the Baltimore agency behind a $30 million campaign that broke May 26.
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