Incumbents Avoid Presentations

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By Angela Dawson and Michael McCarthy
LOS ANGELES–Two incumbent agencies in major West Coast reviews will not be making presentations, but for different reasons.
Team One Advertising last week withdrew from the review for the creative portion of Hardee’s Food Systems’ estimated $80 million account, leaving seven contenders in the race. At least four of the shops–Angotti, Thomas, Hedge, DeVito Verdi, Earle Palmer Brown and Publicis/Bloom–are based in New York, said sources.
Separately, Dailey & Associates will not be making a presentation for Hilton Hotels’ global account, but the Los Angeles agency remains a contender for the estimated $50 million business.


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