Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Havas’ Euro RSCG MVBMS Partners on Tuesday said it had withdrawn from the review for the creative portion of Subway’s $220 million ad account.
In a statement, John Berg, president of the New York agency, said, “While the review itself was both a surprise and a disappointment for the agency, we are proud of our contributions to Subway’s extraordinary success and growth (40%) over the past three years.” He concluded: “We felt that our philosophy and approach were in contrast to what Subway is looking for from an agency partner.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in