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ATLANTA Incite Communications said it is set to drop its direct mail campaign developed for the National Geographic Society and Lowe’s Home Improvement.
The Charlotte, N.C., shop has designed a series of postcards that introduces the National Geographic Society’s new line of birding products. The Washington, D.C., client’s offerings include bird seed and feeders, and will be sold exclusively at Lowe’s Home Improvement stores nationwide, the agency said.
One of the postcards incorporates the headline, “We’ve been watching birds for more than 100 years.
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