Allen & Gerritsen has been selected to create a multimedia branding campaign for Inc.com, the online affiliate of Inc. magazine, which specializes in covering emerging businesses and entrepreneurs.
The Watertown, Mass.-based shop will fashion an integrated effort that will include print, outdoor and interactive executions.
Allen & Gerritsen prevailed after a review against undisclosed shops, said agency president Paul Allen. The budget is believed to be in the low seven figures.
The Boston-based client will target people starting or running small or midsized businesses and attempt to go a step further than Inc. magazine, presenting resources and networking opportunities available only on the World Wide Web.