Incanta, an Internet content provider, has chosen Huey/Paprocki to develop its national branding campaign.
The Atlanta shop won the creative account after a review that included local rivals 360 Thinc and the Voltage Factory and Fallon McElli-gott in New York.
The Atlanta startup venture recently completed a second round of funding, bringing capitalization to $14.7 million.
Nikki Nickerson, Incanta's vice president of marketing, said she was impressed by Huey/Paprocki's branding work for Mindspring.
"It was strong and memorable," Nickerson said. "As a young company, we must aggressively position ourselves in the marketplace."
Print and outdoor ads will break in December. A second phase, "The Broadband Challenge," is scheduled to follow in trade and consumer publications in 17 cities.
Incanta supplies broadband entertainment such as music videos, classic movies and independent films to Internet service providers and their subscribers.
"We personalize content that is delivered to the end user," said Nickerson.
Atlanta's 360i will handle interactive marketing for Incanta.