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InBev Rolls With TracyLocke

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DALLAS Omnicom Group's TracyLocke said it has won promotions chores for InBev USA's Rolling Rock and Rock Green Light brews following a review.

The incumbent was DVC Worldwide of Morristown, N.J. Contenders in the competition were not disclosed.

InBev, formerly Labatt USA, is a beverage distributor and importer based in Norwalk, Conn. TracyLocke has operations in Wilton, Conn., and Dallas.

The agency will develop integrated marketing efforts for the Rolling Rock and Rock Green Light in the third quarter. The assignment covers platform development, promotion, point-of-sale, events and other activities, the agency said.

TracyLocke expects to continue using the Rolling Rock tradition of music-themed activities as promotional vehicles, the shop said.

"We selected TracyLocke because of their insight-driven approach to brand activation," said Ronnie Tucker, director of American brands at InBev.

Interpublic Group's McCann Erickson in New York continues to handle the client's $10 million ad account.