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NEW YORK Independent marketing firm ImPAct Live Media said it has been selected to launch a new sponsorship and promotion network on behalf of the Port Authority of New York and Jersey.
ImPAct Live Media—a joint venture between lifestyle marketing firms Active Public Enterprise Group, Huntington Beach, Calif., and aXcess Partners Worldwide, New York—said the assignment involves promoting all of the Port Authority properties as media platforms for advertising messages. Venues include the PATH train; the Port Authority bus terminals; JFK, LaGuardia, Liberty and Teterboro Airports; the Lincoln and Holland Tunnels; and the bridges that connect New York and New Jersey.
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