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“C’mon, boys, do you believe in love?”

Well, it can be hard to find sometimes if you’re a gay man in New York. So when Adam Levine found himself with an extra ticket for last Thursday’s Madonna concert at Madison Square Garden, he got to work on a plan. The result was a “Be my date for the Madonna concert contest”—a bit of tomfoolery on the Web that the marketing-savvy Material Girl herself would appreciate.

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