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Continental Airlines has spruced up bus sides and phone kiosks in New York for years with its witty ads connecting the carrier's hub to various destinations ("The Big Apple to the Big Easy," "Bright Lights to Dim Sum," etc.). Now Time Out New York, the weekly "obsessive guide to impulsive entertainment," seems to have caught on to the strategy and is rolling out a dozen ads that use a similar linguistic ploy ("The Met to the Mets," etc.).
"They're pretty similar," admits Jack Cardone, who has written Continental's ads for years at New York shops Ayer and now The Kaplan Thaler Group.
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