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DALLAS Independent interactive ad agency imc2 has launched a Web site for Procter & Gamble’s Secret Sparkle Body Spray aimed at teenage girls, the shop said.
The Web site (www.SparkleBodySpray.com) has “character blogs” designed to appeal to different personality types, the shop said. The character “Rose,” for example, is a romantic. “Vanilla” is a hip music lover. “Tropical” is a cheerleader. And “Peach” is interested computers.
The blog also promotes events that Secret is sponsoring, such as the MTV Prom Promo.
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