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I-shop imc2 has increased its share of Procter & Gamble’s interactive-marketing business with the addition of two new brands.
The Dallas agen-cy will handle Clairol and ThermaCare, in addition to existing brands Head & Shoulders, Physique and Dryel.
“One of the main reasons that Procter & Gamble selected us is our strategic thinking,” said Marc Blumberg, senior vice president of imc2. “Our experience with them also benefits us with online testing and development.”
Blumberg said the shop’s first priority will be to develop an e-mail program and implement an online program where qualified customers can register for free samples.
Cincinnati-based
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