The Imagination Co. has leveraged its winter sports acumen, adding Fischer Skis USA as well as the Mount Sunapee, N.H., and Hunter Mountain, N.Y., ski resorts to its roster.
The accounts boost the agency's overall billings a combined $2 million, said Scott Evans, new business director at the Bethel, Vt., shop.
The Imagination Co. has developed a national branding campaign for Fischer using the themeline, "Minority rules." Executions will run in December issues of Ski, Skiing, Freeze and other ski enthusiast magazines, Evans said.
The effort seeks to position the Austrian company's products as the right choice for serious skiers looking for quality high-end skis, Evans said. The Imagination Co. is also handling media placement.