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ATLANTA Zimmerman Partners Advertising has won the estimated $30 million advertising account of Wickes Furniture Co., according to the shop.
The Fort Lauderdale, Fla., agency said it was selected following a review that included undisclosed competitors. The Omnicom shop added that it would develop corporate image awareness initiatives on the retail level for the Wheeling, Ill.-based client.
“Adding Wickes Furniture to our client roster shows how perfectly our approach is aligned with the needs of the furniture industry,” said Jordan Zimmerman, agency founder.
John
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