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O&M’s Debut Does Not Include TV in Campaign for All Games
CHICAGO–The Illinois Lottery is betting on a new media strategy and a campaign that unites all its games under one creative theme.
“There is a need to contemporize our image and put a fresh face on the lottery,” said Cathy Beres, deputy director of marketing for the Illinois Lottery. “It’s intended to reawaken the marketplace to us.”
The debut work from Ogilvy & Mather in Chicago features lllinois personalities who play the lottery and is tagged “Players have more fun.”
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