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More than 60 General Motors dealerships in Illinois have filed suit against the automaker in a last-ditch effort to block GM’s revised field marketing program, set to take effect April 1.
GM’s program replaces the previous marketing arrangement under which marketing money collected by GM from dealers (1 percent of vehicle sales) was returned to dealer marketing groups. Under the new guidelines, those marketing dollars remain in GM’s hands to fund local programs, with GM’s Local Communications unit handling local
media buying.
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