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In essence, all music videos are ads, but hip-hop group Black Eyed Peas has taken things a step farther with its latest video, a pseudo-infomercial.
The video, complete with testimonials and statements like “Buy now!” flashing on-screen, touts a “Discover Hip Hop” (the song’s title) packet that includes tapes with hip-hop vocabulary and instructions on how to be a disc jockey.
Firefighters, suburbanites and others dance with the fake product as the Black Eyed Peas rap.
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