I'll Multitask As Soon As My TV Show Is Over

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

No stereotype of today’s teens and tweens would be complete without an image of the young folks using multiple media at the same time. However, a report by the Kaiser Family Foundation, based on polling of kids ages 8 to 18, suggests the conventional picture of media multitasking isn’t altogether accurate. While the findings indicate that some kids media multitask all the time, about one-fifth do so seldom or never. More broadly, a large amount of teens’ and tweens’ media time is free of multitasking (see chart at right).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in