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LOS ANGELES Ikea North America plans to start a review for the creative portion of its ad account in “three to four weeks,” said Matti Naar, the company’s director of marketing. Estimated billings are $45-50 million.
The Swedish furniture chain split with independent Secret Weapon Marketing in Santa Monica, Calif., last week [Adweek Online, Nov. 18]. The agency had handled the account for one year and said it resigned the business because Ikea had used few of its ideas in campaigns.
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