Ikea Provides Organization In First Ads From CL

Carmichael Lynch suggests that Ikea provides ways to help people “live better” in the agency’s debut campaign for the retailer.

Two TV spots, which break March 19, back the company’s “You can’t be too organized” sale. The 30-second spots demonstrate how Ikea’s organizational furniture can make life better.

In one spot, a couple discusses a neatly organized home next door. The man scoffs that their neighbors must be “uptight.” But he’s proven wrong when he sees the wife pursuing her husband through their living room, wearing leather lingerie and brandishing a whip.

The other spot shows a kid coming downstairs, asking his mother where his Space Patrol toy is.