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NEW YORK — Ikea has cut to three finalists in the review for its estimated $50-60 million account, sources said. The finalists are Goodby Silverstein & Partners in San Francisco, Berlin Cameron/Red Cell in New York, and Crispin Porter & Bogusky in Miami, Fla.
The Plymouth Meeting, Pa.-based client had cut to semi-finalists in December from an original list of 20 agencies.
Kirshenbaum Bond & Partners in New York, Fallon in Minneapolis, and Black Rocket/Euro RSCG, San Francisco, did not advance.
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