NEW YORK -- Ikea has cut to three finalists in the review for its estimated $50-60 million account, sources said. The finalists are Goodby Silverstein & Partners in San Francisco, Berlin Cameron/Red Cell in New York, and Crispin Porter & Bogusky in Miami, Fla.
The Plymouth Meeting, Pa.-based client had cut to semi-finalists in December from an original list of 20 agencies.
Kirshenbaum Bond & Partners in New York, Fallon in Minneapolis, and Black Rocket/Euro RSCG, San Francisco, did not advance.
Incumbent Carmichael Lynch in Minneapolis did not participate. The shop and the client parted ways in November after a 10-month relationship.
Finalists will be briefed later this month, sources said. A decision is expected in February.
Pile and Co., the Boston consultancy, is running the review.