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The three finalists competing for Ikea’s $30-40 million advertising account will be briefed on their assignment later this month, with a decision due in mid-February, sources said.
Goodby, Silverstein & Partners in San Francisco, Ber lin Cameron/Red Cell in New York and Crispin Porter + Bogusky in Miami were chosen as finalists for the retailer’s business late last week, sources said. Cut from the review were Kirshenbaum Bond & Partners in New York, Fallon in Minneapolis and Black Rocket/Euro RSCG in San Francisco.
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