NEW YORK Ikea has been named Advertiser of the Year by the Clio Awards. The Swedish furniture company will be honored during the Clios Festival Week, May 15-18 in Miami Beach, Fla.
The shop is being honored for its advertising across 31 countries. Miami-based Crispin Porter + Bogusky's 2002 TV spot "Lamp" for the company, with U.S. headquarters in Plymouth Meeting, Pa., won the Grand Clio for TV last year. It showed an anthropomorphized lamp being tossed out into the rain. Recent outdoor executions include Ikea furniture hanging off billboards, which have been designed to look like giant price tags.
"Ikea's advertising represents what Clio represents, excellent creativity and a tradition of creativity in the international marketplace," said Clio Awards executive director Ami Brophy, by phone from Las Vegas, where Clio print judging is currently taking place. "Additionally, they seem to take risks consistently" with their advertising, she said.
Last year, the award was given to Anheuser-Busch in St. Louis. Other past winners include Volvo, Volkswagen, Adidas, Guinness and Nike.
The Clio Awards are a property of VNU, parent company of Adweek.