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LOS ANGELES Independent public relations firm CarryOn Communication said it has been chosen to handle marketing and promotional duties for the International House of Pancakes family restaurant chain.
IHOP selected CarryOn without a formal review, according to a representative of the Los Angeles-based shop. CarryOn senior vice president and lifestyle brand practice leader Claudia Bloom will lead account activities, the rep said.
While CarryOn’s consumer marketing and media-relations efforts on behalf of the Glendale, Calif., chain’s more than 1,200 North American restaurants would be ongoing, the rep said special emphasis would be placed on major celebrations such as National Pancake Day on Feb.
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