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LOS ANGELES Ignited Minds has launched a campaign for Sony’s Global VAIO Direct America division aimed at defining the client’s positioning and creating a personality for the brand in Latin America, the agency said.
The campaign from the Los Angeles shop introduces the tag, “Form. Function. Freedom,” and includes print ads, point-of-purchase materials, Web site development and collateral. Spending was undisclosed.
Ten minimalist print executions each feature a separate, new desktop or micro-notebook product. One ad for the TR series micro-notebook shows a hand holding the product, with the monitor displaying a woman’s face as she applies lipstick.
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