Ignited Minds' Quick Thinking Sways Shark

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LOS ANGELES Shark USA, importer of the Thai-produced Shark Energy Drink, has assigned creative duties to Ignited Minds, said Mike Buttler, the import’s marketing manager.

The Torrance, Calif.-based U.S. distributor plans to spend up to $5 million in Southern California alone next year to advertise the brand. Ignited Minds is the first American agency for the marketer, which sells its product in Asia and Europe. Media buying has been assigned to Wingman Media, Marina del Rey, Calif.

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