If You Film It, They Will Come

It may have been the biggest thing to happen in Sac City, Iowa, (pop. 2,600) since the discovery that corn kernels explode when heated but remain oddly appetizing.
Sac County produces 4 million pounds of popping corn a year. It’s the self-styled Popcorn Capital of the World, and last week many of Sac City’s residents accepted the opportunity to audition for an upcoming commercial–via Jordan, McGrath, Case & Taylor in New York–for fast-food chain Long John Silver’s new Popcorn Munchers product.
Mayor Glen Duncan signed a proclamation “stoppin’ the poppin’ ” for 24 hours as Sac City enjoyed Popcorn Munchers Day.