IF YOU CALL IT, HE WILL COME

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James Earl Jones continues to pop up at the oddest moments in The Lord Group’s latest work for 411, Bell Atlantic’s directory-assistance number.
In one spot, Jones bubbles to the surface of an ocean, wearing a wet suit and holding a phone. In another, he poses as a mechanic and slides out from under a car. In a third, the setting for his appearance is the “University of 411.”
The “University” spot shows the lengths operators go to master their craft.

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