IDG Publishing Division Enters Custom Market

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Boston-Based Companies at Forefront of Fast-Growing Segment
BOSTON–CIO Communications has entered the red-hot custom publishing field, naming Ellen Romanow vice president and general manager of its startup contract division.
Romanow spent the last two years overseeing similar efforts at Cahners Publishing in Newton, Mass., where she worked on magazines for Digital Equipment, among others. Barbara Baxter now oversees Cahners’ custom publishing contracts.
At CIO in Framingham, Mass., a unit of International Data Group, Romanow plans to develop vehicles for high-tech companies, drawing mainly on CIO advertisers as sponsors.





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