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Adamson Advertising has advanced Jason Parks to the newly created role of idea director, leading a new inter-disciplinary approach at the St. Louis shop. Under the new process, each client will get an “idea team” that will view its business from a media neutral position, taking into account advertising, public relations, interactive and direct possibilities. Parks joined Adamson in February 2005 and worked on accounts such as ESPN, Save-A-Lot, Logan’s Roadhouse and the Missouri Lottery.
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