Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Search agency iCrossing said it has begun a mobile advertising arm to capitalize on the emerging market for wireless search and lead generation.
Called mCrossing, the unit will focus on developing campaigns using Short Message Service that directs users to Web content or allows them to download coupons. New York-based iCrossing said it is also exploring location-based services and mobile commerce applications.
The new mobile offering comes in expectation of sharp growth for mobile marketing, which has remained a small market domestically.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in