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NEW YORK Search-focused agency iCrossing continued its recent buying spree with the acquisition of a small analytics company that helps marketers gauge the performance of their campaigns.
ICrossing paid an undisclosed sum to acquire Sharp Analytics, a 15-person firm in Salt Lake City that sells technology that allows clients to measure the results of their online and offline marketing plans.
Jeff Herzog, CEO of Scottsdale, Ariz.-based iCrossing, said building a powerful analytics platform is key to his company’s goal of transforming from a search shop into a full-service digital marketing agency.
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