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The Museum of Modern Art unveiled this week its new online museum store, redesigned by Icon Medialab, a New York-based i-shop, to capture the gift-giving market for the New York institution. Momastore.org allows, for example, the use of personal address books and offers the ability to ship separate items to different addresses in one order.
“The challenge of the MoMA Online Store assignment came at several levels,” said Michael Lang, engagement manager of the MoMA project at Icon Medialab.
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